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The producers had also made a facebook page in which was a success in determining how many people were interested in watching Harry Potter and the Deathly Hallows Part II and finding out the opinion of the general public. On the website it uses introductions and character pages so that the audience can relate to those in the film and also find out more about the film, and make their own judgements on the movie. The official website in which was created was a way in which fans or internet users could interact and find out more about the upcoming film. This often included social networking, and creating an official film website. Online MarketingThe producers of the Harry Potter sequel had continuously used online resources to market their films. Also in the trailer it is showing that it is the last film in the sequel to be made so this could interest more people in going to see it, whether they are a fan or not. There were many different trailers released during the time period of marketing as it’s purpose was to interest a wider audience and each trailer had developed and revealed more as time went on, with the narrative becoming more revealing about what is to come. However, an actual trailer was later released to show the main highlights of the film to entice the audience further and to show the age restrictions as well as the release date. The producers of Harry Potter and the Deathly Hallows firstly released a teaser trailer in which introduced people to the film in which was later to be released to show clearly that it was aimed at all audiences. TrailersThere were also multiple trailers made in which were serving different purposes. The posters were made in a wide batch so that there is more chance of people seeing them and therefore going to see the final Harry Potter, even if they weren’t fans previously. The posters developed overtime to show who is involved in the last film and to show a deeper understanding of fans behind the plot and each poster will draw people’s attentions and get the fans wondering on the topic of how it is all going to end.
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The caption on each poster would be a effective way of marketing as it is clearly stating that Deathly Hallows Part 2 is the last film in the sequel and it will have an explosive ending to resolve a long sequel. Each of the posters released had the quote ‘It all ends 7.15’ and behind the ‘7.15’ is the meaning 15th July in which was the release date of Harry Potter. There were multiple posters used in order to show the characters as individuals as well as hint at what may happen.
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Poster CampaignThere were several types of posters in which were created by the producers of Harry Potter and the Deathly Hallows. Harry potter and the deathly hallows part 2Melissa Moon Harry potter and the deathly hallows part 2